Adyen Expands Global Footprint by Adding Local Payment Options Across Four Continents
San Francisco, CA (PRWEB) March 1, 2011
Adyen, one of the fastest growing providers of next-generation Internet payment solutions, has today announced that its innovative payment platform now accepts local payment methods across four continents.
In the past nine months, Adyen has expanded its global reach by adding a variety of new payment methods to its platform in Canada (Interac Online), Latin America (with local cards like Hipercard, Aura and cash-based payment methods like Boleto Bancario, PagoFacil and Servipag), Russia (Webmoney and Yandex) and China (with market leaders Alipay and Tenpay).
Realizing the impressive growth momentum of the emerging markets in Asia and Latin America, Adyen was quick to respond and open these markets to its merchants. Adyen approaches differing local requirements proactively, and is now one of the few global payment service providers to have direct relationships with local acquiring banks, worldwide.
“Adyen has been instrumental in rolling out our service in over 30 countries thus far,” said Daniel Glasner, Groupon Germany Managing Director. “We have been adding new countries every few weeks and needed a partner that is able to react quickly to the advancing requirements that we have … the Adyen solution enables our customers to be flexible in paying, by adapting to local requirements, which in turn increases our profits and customer retention.”
Adyen continues to focus on further developing its global coverage, with e-commerce growth rates ranging from 40-percent in Brazil, to 90-percent in China; these emerging markets are very important growth areas for Adyen’s international customer base.
“The payment culture across the world is diverse, and poses multiple challenges for merchants who seek to expand their business internationally,” said Roelant Prins, Chief Commercial Officer, Adyen. “In combination with shorter expiration dates, longer settlement periods and difficult reporting, handling the payments in these emerging countries is further complicated. At Adyen we see it as our role to help our merchants succeed by having the most appropriate approach to each local market.”
Adyen is the leading provider of global Internet payment and e-commerce solutions for mid, large and enterprise e-commerce merchants. Adyen’s revolutionary Internet payment solution enables merchants to significantly increase online conversion by optimising the online payment process. This “one-stop” solution can be implemented within days and connects companies to global customers through a growing offering of payment methods. To learn more, please go to http://www.adyen.com.